The Web, Marketing & PR blog over at collegewebeditor.com has an article about how institutions can reach out to prospective students and their parents through blogs. The article addreses the common problem facing institutions: blogs are about transparency and honesty, but how honest do we want student bloggers to be?
To answer that question, they look to a post by Matt Goyer, a University-of-Waterloo-student-turned-Microsoft-program-manager for his thoughts.
“The bloggers come off as marketing puppets and not real people leading prospective students to wonder just what life at Waterloo really is like. This is because the bloggers are handpicked, paid, and not reflective of UW’s students.”
For one of Matt’s suggestions on addressing this problem, read the article: A new take on admission blogs targeted to prospective students and their parents.